Last month, I had the incredible opportunity to collaborate with the fabulous Gill Moakes and Lauren Jones, co-founders of Unapologetic Retreats, on a brand photoshoot in Essex. Gill is an award-winning, ICF-accredited business coach, while Lauren is a brilliant brand architect, strategist, and designer. Together, they’ve built a powerful business that empowers women to explore their potential unapologetically!
Their work is all about inspiring action and creating empowerment, so their brand photos needed to reflect that same vibrant energy!
As a personal brand photographer based in Suffolk, I specialise in working with women in business who recognise the importance of visibility, even if stepping in front of the camera feels daunting. Confidence can be a challenge for many of my clients, but helping them overcome that feeling is something I’ve truly mastered. My goal is to ensure every woman I work with feels authentic, confident, and proud, showcasing their unique skills and talents through powerful imagery.
For this particular photoshoot in Essex, my mission was to visually translate the strength, collaboration, and unapologetic empowerment that Unapologetic Retreats stands for.
The Vision for the Shoot
When Gill and Lauren approached me, they needed a gallery of images to market both themselves and their retreats – a place where women could come to be inspired and take bold steps toward their dreams. With two distinct but complementary personalities, it was important to capture not only their individual strengths but also the harmony they bring to their partnership.
They had a clear vision: their brand images needed to exude confidence, connection, and approachability while staying true to the essence of their work. It was essential that the photos told a visual story aligned with their brand and values.
Why The Location in Essex Was the Perfect Backdrop
The location in Essex provided the ideal setting for their brand photo shoot. We wanted a location that felt authentic, natural, and inspiring – all qualities that perfectly reflect what Unapologetic Retreats is all about.
The location we chose offered a beautiful mix of serene landscapes and modern aesthetics, allowing us to create a diverse range of shots that felt both peaceful and bold. From open, airy spaces to cosy, intimate corners perfect for collaboration, the setting perfectly captured the essence of their work and message.
The Importance of Personal Brand Photography
Personal branding is about more than just how you look but it’s about how you show up. When it comes to marketing yourself or your business, having a collection of images that authentically reflect who you are and what you stand for is crucial. Gill and Lauren understood the power of personal branding and wanted their images to serve as a meaningful connection to the women they hope to inspire and support.
For those familiar with personal branding, you know the profound impact a gallery of well-crafted images can have. It’s not just about creating a visual impression but it’s about building the confidence to step into the spotlight and attract your dream clients. For women in business, especially those who don’t always feel comfortable in front of the camera, these photos can make a huge difference in how you present yourself to the world.
As a brand photographer, I’m passionate about helping women feel confident and visible. Whether you’re an established entrepreneur like Gill and Lauren or just beginning your journey, personal branding photos can be the key to opening up new opportunities and deepening your connection with your audience.
A Powerful Collaboration
Working with Gill and Lauren was a truly inspiring experience. As businesswomen, each brings unique strengths to their partnership – Gill’s expertise in coaching and Lauren’s brilliance in branding and design are a perfect match. This collaboration is the heart of Unapologetic Retreats, and I was determined to make sure this dynamic was evident in the images!
Through a mix of individual portraits and candid shots of them working together, we created a visual narrative that showcases not just what they do, but who they are as women in business. Their authenticity and passion for empowering others shone through in every frame.
As a personal brand photographer, there’s nothing more rewarding than seeing the women I photograph leave feeling empowered and confident. The brand photoshoot in Essex for Unapologetic Retreats was about so much more than creating beautiful images – it was about celebrating the unapologetic energy of two women who are truly making a difference.
If you’re a businesswoman who understands the importance of visibility but doesn’t always feel comfortable in front of the camera, know that you’re not alone. My goal is to help you show up as the best version of yourself – confident, authentic, and ready to connect with the clients who need what only you can offer.
Want to organise your own Brand Photoshoot in Essex or elsewhere?
If you’re interested in a Brand Photoshoot in Essex or anywhere else, I’d love to work with you to create a gallery of images that tells your story and reflects your brand.
Contact me if you’d like to get started! I can’t wait to capture the essence of who you are and what you do, and showcase it to the world!
